Case Studies: The Comic Strip
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What's behind the scenes is what counts, and what helps the Comic Strip leverage e-business better than their competitors.
The Company
Located on Bourbon Street in the World Famous - West Edmonton Mall, The Comic Strip showcases the absolute best in live stand-up comedy. The Comic Strip's acts have been featured on Leno, Letterman, The Daily Show, Comedy Central, The Comedy Network, Last Comic Standing, HBO and more. Come down to The Comic Strip to see the tours most popular performers. The Comic Strip is Canada's Premier Comedy Theater and a true Las Vegas style production.
The Challenge
The Comic Strip required top web technology to sustain it's fast growth, and carefully facilitate an online ticketing process to meet an overwhelming demand. Existing off-the-shelf and open-source software applications were limited by design, and did not include the flexibility and reporting features The Comic Strip required to manage ticket, sales and customer service/support the way they envisioned.
The Solution
CreoLogic and The Comic Strip developed a fully-customizable e-ticketing module. This ticketing module was interfaced with the existing web site and came complete with a back-end ticket management module.
The Result
The Comic Strip eliminated printing costs by implementing a ticket-less (e-ticketing) system. Operational and overhead costs were dramatically reduced by creating a clever web-based ticketing system and online ticket management module that, in a way, manages itself.
- Auto-generation of e-newsletters to promote performances
- e-Ticketing module
- Automatic generation of reservation reports
- Online e-commerce store for merchandise sales
- Online comment cards
- Ability to post new performances and start selling tickets online in real time
"The easy part was identifying the need for technology to operate our
business as efficiently as possible. The tough part was finding a suitable
web design company that could make our visions a reality. That design
company was Creologic -- they are phenomenal and have supported us for over 8
years now. I highly recommend you consult with CreoLogic before making any
large web or IT investment."
Rick Bronson, President
The Comic Strip
Visit thecomicstrip.ca web site

