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Case Studies: Mill Creek Group

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A real-world example of the effectiveness of proper & focused email marketing.

The Company

For over 12 years, Mill Creek Group has been providing its investors with attractive real estate investment options. Their broad knowledge base of all real estate sectors enables its investors to diversify their real estate portfolios with one proven company.

The Challenge

As new investment opportunities, updates, and press releases surface, Mill Creek Group is presented with the challenge of informing all potential investors, partners and media outlets as quickly as possible.

The Solution

CreoLogic designed a custom-built content management system and email marketing tool for Mill Creek Group allowing them to deliver specific information to the proper, targeted group of recipients..

The Result

Mill Creek Group can now reach their investors quicker than ever to deliver time-sensitive information the moment it becomes available.  Their investor database is synchronized with their project database, creating automatic recipient groups enabling Mill Creek Group to broadcast news and alerts within seconds.

• Quick-load of e-newsletter template for immediate broadcasting
• Synchronization of investors database and project database, automatically creating specific recipient groups for targetted marketing
• Web-based tracking tools to monitor which recipients open and respond to news releases
• E-Newsletter archiving tool with "load for resend" functionality
• Auto import and export email address to/from multiple recipient groups
• Easy list management tools

"CreoLogic has given us the tools required to do business faster.  Given the time-sensitively of today's real-estate opportunities, traditional means of delivering critical information have proven to be too time-consuming.  Our investors appreciate the speed at which we deliver new investment opportunities and existing investment news/updates using CreoLogic's email marketing tool.  It also allows us to communicate more efficiently with our partners and deliver press releases quicker than ever."

Jeff Tetz, Investor Relations
Mill Creek Group

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