Edmonton Web Design Specialists

Our clients have come to appreciate not only our expertise, but our simple, straight-forward design process too. Our methodical approach ensures websites are completed on time and on budget.

Services / Web Design

Case Studies: Elite Power Skating & Hockey

Back to case studies.

See how CreoLogic helps Elite Power Skating & Hockey manage hundreds of camps and organize thousands of registrations.

The Company

Edmonton Oilers skating and skills coach, Steve Serdachny, runs world-class elite power skating and hockey schools around the globe, operating hundreds of camps and instructing literally thousands of hockey players per year.

The Challenge

The primary challenge Elite Power Skating & Hockey faced was migrating from a paper-registration format to an online format, and moving many print-advertising campaigns online.


"As our company grew, we quickly realized that the little challenges we faced could grow into big problems.  We knew our customers were going online to research and purchase, and we needed a strong online presence immediately -- not just for sales, but for customer support/service too.  We had a web site, but identified the need to make it a part of our day-to-day business operations.  It was time to address these challenges and take our web site to the next level."

The Solution

CreoLogic and Elite Power Skating & Hockey developed a fully-customizable e-commerce online registration tool, with an extensive back-end management module to easily create, promote, sell and track hockey camps around the world.  Over time, an e-newsletter system replaced traditional direct-mail marketing and paper-registrations were quickly replaced by paper-less online registrations 10 to 1.

The Result

ElitePowerSkating.com became a .com powerhouse in the Google ranks for hockey camps, schools and instruction, and is to this day reaping the rewards of high-traffic thanks to strong Google search engine optimization.  Worldwide camps are created and promoted faster than ever, and online registrations & confirmations have dramatically eliminated internal overhead and print costs.

• Auto-generation of e-newsletters to promote new camps
• Advanced online registration forms
• Automatic generation of camp reports and manifests
• Integrated online credit card processing
• Online e-commerce store for merchandise sales
• Downloadable digital products from online store
• E-newsletter system to promote new cams and keep in touch with customer base

"CreoLogic takes care of all our web site needs, allowing us to do what we do best - teach hockey.  We spend less time dealing with technical issues and more time expanding our business.  CreoLogic has been a big part of our success, and we've shared a positive relationship with this company for over 10 years."

Steve Serdachny, President
Elite Power Skating & Hockey International

Visit the elitepowerskating.com web site