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Tips for Creating a Successful Website
Define your goal and vision:
Understand what your Website must
accomplish.
Define the role it will play in your
business operations.
Remember, Websites, just like people, cannot
be all things to all people - they must be
focused to achieve your objectives and reach
their full potential.
Choose a descriptive domain name or
multiple domains:
Your Website's domain name can make a
significant difference to its success in
attracting first-time visitors. Domain names
should be easy to remember and intuitively
connected with your business, so people can
easily find the site and can refer others to
it.
For example, create domain names that
include:
Your company name with various domain
extensions (.ca, .com, .net, etc.).
Common misspellings of your company name.
Products and services sold by your company
or your business focus (e.g.
www.freshbaking.com for a bakery).
Understand your target customers:
Make sure your content and site format and
layout are geared to your target audience:
If you're trying to attract and appeal to
professionals, you may want to avoid bright,
colorful headings, unusual fonts, and cute
clipart
If you're promoting to children, families or
teenagers, you will likely want to use
designs that are eye-catching and exciting.
Keep your content relevant, adequate and
easy to read:
Make it easy for visitors to find what
they're looking for, or they'll quickly lose
interest - and you'll lose them.
Make sure your content flows in an
intuitive and logical way.
Update your content regularly to give
visitors a reason to come back again and
again.
Design your pages to load in no more than
3 to 5 seconds:
Most people become frustrated and click away
if a site takes more than 10 seconds to
load.
How people find websites the 1st time:
23% word-of-mouth
21% search engine
13% guessing the name
13% newspaper/mag. ad
11% a link
10% press article
2% clicking an online ad
7% other means
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